Terms of Service & Terms of Sale

Last updated: September 21, 2026

Welcome to ATHCULTURE. These Terms of Service & Terms of Sale ("Terms") govern your access to and use of athculture.com, related services, and purchases made from ATHCULTURE.

By accessing our website, creating an account, placing an order or otherwise using our services, you agree to these Terms and the policies referenced in them.

1. Business Operator

ATHCULTURE is a trading brand operated by Ajay Satyendra Shah, Sole Proprietor.

GSTIN: 27FBHPS1465J2Z4

Room No. 7, Maurya Niwas
Maurya Compound, R.S. Marg
Kanyapada, Behind Gharkul Building
Malad East, Mumbai
Maharashtra 400097
India

Email: customersupport@athculture.com
Customer Care: +91 85919 52506
Website: athculture.com

2. Eligibility

You may use the website and purchase products only where you are legally capable of entering into the relevant transaction or where the transaction is completed with appropriate authorization under applicable law.

3. Website Use

You must not use ATHCULTURE's website or services to:

• engage in unlawful, fraudulent or deceptive activity;
• interfere with website security or operation;
• attempt unauthorized access to systems, accounts or data;
• introduce malicious software, scripts or code;
• impersonate another person or misrepresent your identity;
• submit fraudulent transactions or payment information;
• scrape or commercially exploit website content without authorization;
• circumvent product, quantity or promotional restrictions; or
• infringe intellectual-property or other legal rights.

4. Accounts

Where customer accounts are available, you are responsible for maintaining the confidentiality of your account credentials and for activity carried out through your account.

Please notify ATHCULTURE promptly if you believe your account has been accessed without authorization.

5. Product Information

ATHCULTURE aims to present product descriptions, photographs, materials, sizing, fit information, colours, pricing and other product information accurately.

Minor differences in colour or appearance may occur because of lighting, photography, fabric characteristics and device display settings.

Fit may vary according to garment construction and individual body proportions. Customers should review available size and fit information before purchasing.

6. Product Availability

All products are subject to availability.

Adding a product to your cart does not reserve inventory unless expressly stated otherwise.

ATHCULTURE may reasonably limit quantities or refuse orders involving suspected fraud, unauthorized commercial resale, technical errors or misuse of the website.

7. Orders and Contract Formation

Placing an order constitutes an offer to purchase the products included in that order.

An automated order acknowledgement confirms that ATHCULTURE has received your order but does not necessarily mean that the order has been accepted for fulfillment.

ATHCULTURE may verify payment, inventory, customer information, delivery details and other information reasonably necessary to process the order.

An order may be rejected or cancelled before fulfillment where permitted under these Terms or applicable law.

8. Pricing

ATHCULTURE aims to ensure that prices displayed on the website are accurate.

Applicable taxes, delivery charges and other mandatory charges will be displayed where required before completion of the transaction.

If an obvious pricing, listing or technical error affects an order, ATHCULTURE may contact you before fulfillment and provide an appropriate opportunity to proceed at the correct price or cancel the affected item.

9. Payments

Orders may be paid using payment methods displayed as available during checkout.

Payments are subject to authorization, verification, fraud-prevention controls and availability from the applicable payment provider.

ATHCULTURE may cancel or delay an order where payment cannot reasonably be verified.

10. Fraud Prevention and Verification

ATHCULTURE may conduct reasonable security and fraud-prevention checks before processing or fulfilling an order.

Additional verification may be requested where reasonably necessary to protect customers, payment systems or ATHCULTURE.

11. Shipping and Delivery

Shipping and delivery are governed by the ATHCULTURE Shipping & Delivery Policy.

Delivery estimates are not guaranteed unless expressly stated otherwise.

12. Order Cancellations

Customer cancellation requests and cancellations initiated by ATHCULTURE are governed by the ATHCULTURE Order Cancellation Policy.

13. Returns, Exchanges and Refunds

Returns, exchanges and refunds are governed by the ATHCULTURE Return, Exchange & Refund Policy.

Nothing in these Terms limits mandatory rights available under applicable consumer-protection law.

14. Promotions and Discount Codes

Promotions, discount codes and special offers may be subject to additional conditions displayed with the relevant promotion.

ATHCULTURE may reject promotional use involving fraud, manipulation, unauthorized multiple-account use or other abuse.

15. Intellectual Property

Unless otherwise stated, ATHCULTURE owns or is authorized to use the intellectual property associated with its website and brand, including logos, trademarks, graphics, photographs, videos, product presentation, written content and website design.

Access to the website does not grant permission to reproduce, modify, distribute, commercially exploit or create unauthorized derivative works from ATHCULTURE content.

16. User-Submitted Content

If you voluntarily submit reviews, photographs, feedback or other content, you represent that you have the right to provide that material and that it does not unlawfully infringe another person's rights.

ATHCULTURE will obtain any authorization required by applicable law before using customer-created content for advertising or promotional purposes.

17. Third-Party Services

ATHCULTURE may use third-party service providers for ecommerce infrastructure, payment processing, shipping, communications, analytics, advertising, fraud prevention and related functions.

Certain third-party services may also be governed by their own terms and privacy practices.

18. Third-Party Links

The website may contain links to third-party websites or services. ATHCULTURE does not control those third-party services and is not responsible for their independent content or practices, subject to applicable law.

19. Events Outside Reasonable Control

ATHCULTURE will not be responsible for delay or failure caused by events outside its reasonable control, subject to rights available under applicable law.

Such circumstances may include significant logistics disruption, natural disasters, public emergencies, government restrictions, widespread network failures or comparable events.

20. Limitation of Liability

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or restricts mandatory rights available to consumers.

To the extent permitted by applicable law, ATHCULTURE will not be responsible for indirect or consequential losses that were not reasonably foreseeable and did not result from ATHCULTURE's breach of a legal obligation.

21. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.

22. No Waiver

A failure by ATHCULTURE to enforce a provision of these Terms on one occasion does not constitute a permanent waiver of that provision.

23. Changes to These Terms

ATHCULTURE may update these Terms to reflect changes in its services, operations or applicable requirements.

The Terms applicable when an order is placed will ordinarily govern that transaction unless applicable law requires otherwise.

24. Governing Law

These Terms are governed by applicable laws of India.

Nothing in these Terms restricts a consumer from using any court, consumer commission, statutory process or other remedy available under mandatory applicable law.

25. Grievance Officer

Ajay Satyendra Shah
Proprietor & Grievance Officer
ATHCULTURE

Room No. 7, Maurya Niwas
Maurya Compound, R.S. Marg
Kanyapada, Behind Gharkul Building
Malad East, Mumbai
Maharashtra 400097
India

Email: customersupport@athculture.com
Telephone: +91 85919 52506

Consumer grievances will be acknowledged within 48 hours of receipt and ATHCULTURE will endeavour to resolve them within one month from receipt, in accordance with applicable requirements.

26. Contact ATHCULTURE

ATHCULTURE
Email: customersupport@athculture.com
Customer Care: +91 85919 52506
Website: athculture.com