Privacy policy

Privacy Policy

Last updated: September 21, 2026

This Privacy Policy explains how ATHCULTURE collects, uses, stores, discloses and otherwise processes personal information when you visit athculture.com, purchase our products, communicate with us or otherwise interact with our services.

1. Who We Are

ATHCULTURE is a trading brand operated by Ajay Satyendra Shah, Sole Proprietor.

GSTIN: 27FBHPS1465J2Z4

Room No. 7, Maurya Niwas
Maurya Compound, R.S. Marg
Kanyapada, Behind Gharkul Building
Malad East, Mumbai
Maharashtra 400097
India

Email: customersupport@athculture.com
Customer Care: +91 85919 52506

2. Personal Information We Collect

Depending on how you interact with ATHCULTURE, we may collect information such as:

name;
email address;
telephone number;
billing and delivery address;
account and login-related information;
products purchased, viewed or added to your cart;
order and transaction information;
return, exchange and refund information;
customer-service communications;
marketing and communication preferences;
IP address;
browser and device information;
website interactions and usage information;
cookie and similar technology information;
fraud-prevention and security information; and
other information you voluntarily provide to us.

3. Payment Information

Payments may be processed by authorized third-party payment providers. ATHCULTURE does not necessarily receive or retain your complete card, banking or other payment credentials.

Payment providers may process information in accordance with their own privacy notices and applicable legal requirements.

4. How We Collect Information

We may collect personal information:

directly from you;
when you create or use an account;
when you place or attempt to place an order;
when you contact customer support;
when you request a return, exchange or refund;
automatically through our website and related technologies;
from payment, logistics and ecommerce service providers;
from analytics and advertising services where permitted; and
from other lawful sources.

5. How We Use Personal Information

ATHCULTURE may process personal information to:

operate and maintain our website;
process and fulfill orders;
process payments and payment verification;
arrange shipping and delivery;
provide order and delivery updates;
manage returns, exchanges, cancellations and refunds;
provide customer support;
manage customer accounts;
detect and prevent fraud, abuse and security incidents;
maintain accounting, tax and business records;
comply with legal and regulatory requirements;
understand website performance and customer interactions;
improve our products, website and customer experience;
personalize relevant website experiences where appropriate;
measure marketing and advertising performance where permitted;
send marketing communications where permitted; and
establish, exercise or defend legal rights.

6. Shopify and Service Providers

ATHCULTURE uses Shopify to provide ecommerce infrastructure for our online store.

We may also use service providers for functions including payment processing, order fulfillment, shipping, customer communications, customer support, website hosting, security, fraud prevention, analytics and advertising.

These providers may process personal information where necessary to provide their services, subject to their respective contractual, technical and legal obligations.

7. Analytics and Advertising

Subject to applicable law and any required consent, ATHCULTURE may use analytics and advertising technologies to understand website activity, measure campaign performance and provide more relevant communications or advertising.

These technologies may involve cookies, pixels, tags, device identifiers and similar technologies.

Where required, you may be provided with controls to manage applicable cookie or tracking preferences.

8. Marketing Communications

Where permitted, ATHCULTURE may send you information about products, launches, drops, events, promotions or other brand communications.

You may unsubscribe from marketing emails using the unsubscribe option provided in those communications or by contacting us.

Opting out of marketing does not prevent us from sending necessary transactional or service-related communications concerning your orders or account.

9. When We Disclose Personal Information

ATHCULTURE may disclose relevant personal information to parties such as:

Shopify and ecommerce infrastructure providers;
payment processors and financial service providers;
shipping, courier and logistics providers;
customer-service and communications providers;
technology, hosting and security providers;
fraud-prevention providers;
analytics and advertising providers where permitted;
professional advisers such as accountants or legal advisers;
government authorities or regulators where legally required; and
another business or relevant party in connection with a lawful business restructuring, acquisition or transfer.

ATHCULTURE does not disclose personal information except where reasonably necessary for legitimate business operations, with appropriate authorization, or as otherwise permitted or required by applicable law.

10. Cookies and Similar Technologies

ATHCULTURE and its service providers may use cookies and similar technologies for website functionality, security, preferences, measurement, analytics and advertising.

More information is available in our Cookie & Tracking Technologies Policy.

11. Data Retention

ATHCULTURE retains personal information for no longer than reasonably necessary for the purposes for which it was collected, subject to applicable legal, accounting, tax, fraud-prevention, dispute-resolution and record-keeping requirements.

Retention periods may therefore differ depending on the type of information and the purpose for which it is processed.

12. Information Security

ATHCULTURE uses reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss or misuse.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

13. Your Privacy Rights

Subject to applicable law and the commencement and applicability of relevant statutory provisions, you may have rights concerning your personal information, which may include rights to:

request information about certain personal data processing;
request access to eligible personal information;
request correction or updating of inaccurate information;
request erasure of eligible personal information;
withdraw consent where processing is based on consent; and
raise a grievance regarding the processing of personal information.

ATHCULTURE may need to verify your identity before acting on a privacy request and may retain information where continued retention is required or permitted by law.

14. Withdrawal of Consent

Where processing is based on your consent, you may withdraw that consent using available preference controls or by contacting ATHCULTURE.

Withdrawal does not affect processing lawfully undertaken before the withdrawal and may affect our ability to provide a service that requires the relevant information.

15. Children's Personal Information

ATHCULTURE does not knowingly process children's personal information in a manner prohibited by applicable law.

Where verifiable parental or guardian consent is required by applicable law, ATHCULTURE will seek such consent before carrying out the relevant processing.

16. External Links

Our website may contain links to websites or services operated by other organizations. Their privacy practices are governed by their own policies, and ATHCULTURE does not control those independent practices.

17. Changes to This Privacy Policy

ATHCULTURE may update this Privacy Policy from time to time to reflect changes to our services, technologies, business practices or applicable requirements.

The latest version will be published on this page with an updated "Last updated" date.

18. Grievance Officer

Ajay Satyendra Shah
Proprietor & Grievance Officer
ATHCULTURE

Room No. 7, Maurya Niwas
Maurya Compound, R.S. Marg
Kanyapada, Behind Gharkul Building
Malad East, Mumbai
Maharashtra 400097
India

Email: customersupport@athculture.com
Telephone: +91 85919 52506

19. Contact Us

For privacy questions, requests or complaints, contact:

ATHCULTURE
Email: customersupport@athculture.com
Customer Care: +91 85919 52506
Website: athculture.com