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ATHCULTURE / INFORMATION

Payment Policy

AGAINST THE HERD

Information Payment Policy

Payment Policy

Last updated: September 21, 2026

This Payment Policy explains how payments for purchases made through ATHCULTURE are processed, verified and refunded.

1. Accepted Payment Methods

ATHCULTURE accepts the payment methods displayed as available during checkout.

Available payment methods may vary depending on your location, order value, device, payment provider and other applicable factors.

A payment method displayed during checkout does not guarantee that a transaction will be approved by the relevant payment provider.

2. Currency

Prices on the Indian ATHCULTURE storefront are displayed and processed in Indian Rupees (INR), unless another currency is expressly displayed for the relevant transaction.

3. Payment Authorization

When you place an order, your payment may be subject to authorization and verification by your bank, card issuer, UPI provider, payment gateway or other payment service provider.

An order may not be processed or fulfilled if payment authorization fails or cannot reasonably be verified.

4. Payment Processing

ATHCULTURE may use authorized third-party payment providers to process transactions securely.

Payment providers may process information according to their own terms, privacy policies, security standards and applicable legal requirements.

ATHCULTURE does not necessarily receive or retain your complete card, bank account or other payment credentials.

5. Payment Security

Customers should enter payment information only through ATHCULTURE's official checkout and authorized payment interfaces.

ATHCULTURE will never ask you to disclose your card PIN, UPI PIN, internet-banking password or one-time password (OTP) through an unsolicited email, telephone call, social-media message or customer support conversation.

Do not share these credentials with anyone claiming to represent ATHCULTURE.

6. Fraud Prevention and Verification

Transactions may be reviewed using reasonable fraud-prevention and security measures.

ATHCULTURE may request additional information where reasonably necessary to verify an order or protect customers and payment systems.

An order may be delayed, declined or cancelled where payment cannot be verified or where fraudulent or unauthorized activity is reasonably suspected, subject to applicable law.

7. Failed or Pending Transactions

A transaction may fail or remain pending because of circumstances such as bank authorization, network connectivity, payment-provider systems, transaction limits or incorrect payment information.

In some cases, your bank or payment provider may temporarily show a pending debit or authorization even when an ATHCULTURE order was not successfully completed.

If this occurs, please first check your order confirmation and payment status. You may also contact your payment provider or ATHCULTURE Customer Care for assistance.

8. Duplicate Payments

If you believe you have been charged more than once for the same transaction, contact ATHCULTURE Customer Care with your order number and relevant transaction information.

ATHCULTURE will review the transaction records and assist with an appropriate resolution where a duplicate payment is confirmed.

9. Refunds

Approved refunds are generally returned to the original payment method, unless another method is required by applicable law or agreed where appropriate.

For eligible returns, ATHCULTURE will initiate the approved refund within 5 business days after the returned product has been received, inspected and approved.

Customers should ordinarily receive an approved refund within 14 days after return approval. Banks, card issuers, UPI providers and other payment services may require additional processing time in some cases.

Return eligibility and related refund conditions are governed by the ATHCULTURE Return, Exchange & Refund Policy.

10. Cancellation Refunds

If an eligible prepaid order is successfully cancelled, the applicable amount will ordinarily be refunded to the original payment method.

Cancellation eligibility is governed by the ATHCULTURE Order Cancellation Policy.

11. Discounts and Promotional Payments

Where an order was purchased using a valid discount or promotional offer, any applicable refund will generally be based on the amount actually paid for the affected product, subject to the terms of the promotion and applicable law.

12. Pricing or Technical Errors

If an obvious pricing, payment or technical error affects a transaction, ATHCULTURE may contact you before fulfillment to correct the issue.

Where appropriate, you may be given the option to proceed under the corrected terms or cancel the affected order.

13. Payment Disputes

If you believe a payment associated with ATHCULTURE is incorrect, unauthorized or otherwise requires investigation, contact Customer Care promptly so that we can review the transaction.

Nothing in this policy limits any rights or remedies available through your payment provider or under applicable law.

14. Contact Us

ATHCULTURE
Email: customersupport@athculture.com
Customer Care: +91 85919 52506
Website: athculture.com

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