This Product, Pricing & Availability Policy explains how ATHCULTURE presents product information, pricing, availability and related information on athculture.com.

1. Product Information

ATHCULTURE aims to provide clear and accurate information about products offered through our website.

Depending on the product and applicable requirements, product information may include:

• product name and description;
• product photographs or other media;
• material or fabric information;
• colour and available sizes;
• fit and sizing guidance;
• construction or product details;
• care instructions;
• maximum retail price (MRP), selling price and applicable discounts;
• applicable taxes or information concerning taxes;
• availability;
• country of origin;
• manufacturer, packer or importer information where applicable;
• consumer-care information; and
• other declarations required under applicable law.

2. Product Images and Colours

ATHCULTURE aims to represent products as accurately as reasonably possible through photographs, videos and other product media.

Actual colours and appearance may vary slightly because of lighting, photography, fabric characteristics, manufacturing variation and differences between device displays.

Such minor visual differences do not necessarily indicate that a product is defective.

3. Size and Fit

Size charts, measurements and fit descriptions are provided as guidance to help customers select an appropriate size.

Actual fit may vary depending on garment construction, fabric, silhouette and individual body proportions.

Customers should review the size and fit information available on the relevant product page before placing an order.

4. Product Specifications

ATHCULTURE may provide information concerning fabric weight, composition, construction, finishing, stitching, trims, branding and other product specifications where relevant.

Minor production variations that do not materially affect the intended quality, appearance or function of a product may occur between production runs.

5. Pricing

ATHCULTURE aims to display current and accurate pricing information.

The price applicable to a transaction will be the price presented during the applicable checkout process, subject to correction of an obvious pricing or technical error and applicable law.

Applicable taxes, shipping charges and other mandatory charges will be disclosed where required before completion of the transaction.

6. MRP and Discounts

Where applicable, ATHCULTURE may display the Maximum Retail Price (MRP), selling price and promotional discount associated with a product.

Promotional prices and discounts may be subject to stated eligibility, duration, inventory and other disclosed promotional conditions.

A discounted product is not automatically a final-sale product unless that restriction is clearly disclosed before purchase.

7. Pricing Errors

Despite reasonable efforts, an obvious pricing, listing or technical error may occasionally occur.

If such an error materially affects an order, ATHCULTURE may contact the customer before fulfillment and provide an appropriate opportunity to proceed under corrected information or cancel the affected product or order.

Any applicable refund resulting from such cancellation will be processed to the original payment method, subject to applicable requirements and payment-provider processing times.

8. Product Availability

All products are subject to availability.

Adding a product to a shopping cart or wishlist does not reserve inventory unless ATHCULTURE expressly states otherwise.

Products may become unavailable before checkout or fulfillment, particularly during launches, limited drops, promotions or periods of high demand.

9. Inventory Discrepancies

In rare cases, inventory information may not reflect actual available stock because of simultaneous purchases, technical issues, damaged stock or inventory discrepancies.

If ATHCULTURE cannot fulfill an ordered product, we may contact the customer and cancel the affected item. Any applicable prepaid amount for that cancelled item will be refunded.

10. Limited Drops and Quantity Restrictions

Certain ATHCULTURE products may be released in limited quantities.

ATHCULTURE may apply reasonable purchase limits where necessary to protect product availability, manage limited releases, reduce suspected resale activity or prevent misuse.

11. Product Improvements and Updates

ATHCULTURE may improve or update products over time, including changes to materials, construction, packaging or other details.

Where a change materially affects the product being offered, ATHCULTURE will endeavour to reflect the relevant information on the applicable product page.

12. Care Instructions

Customers should follow the care instructions supplied with or displayed for the product.

Damage resulting from misuse, improper washing, incorrect drying, alteration, failure to follow care instructions or normal wear and tear may not constitute a manufacturing defect.

13. Damaged, Defective or Incorrect Products

If you receive a product that is damaged, defective or different from the product ordered, contact ATHCULTURE Customer Care promptly with your order details and appropriate photographs where available.

Eligible cases will be handled in accordance with the ATHCULTURE Return, Exchange & Refund Policy and applicable consumer rights.

14. Consumer Rights

Nothing in this policy limits any mandatory rights or remedies available to consumers under applicable Indian law.

15. Contact Us

ATHCULTURE
Email: customersupport@athculture.com
Customer Care: +91 85919 52506
Website: athculture.com