{"title":"Latest Drop","description":"\u003cp\u003eDROP 001 — THE BEGINNING. The first ATHCULTURE release: heavyweight tees and signature track pants created under the AGAINST THE HERD philosophy.\u003c\/p\u003e","products":[{"product_id":"core-fit-tee-black","title":"ATHCULTURE Core Fit Tee — Black","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCORE FIT TEE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA heavyweight essential engineered around structure, comfort and everyday movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstructed from premium 280 GSM French Terry, the ATHCULTURE Core Fit Tee delivers a substantial hand feel with a relaxed silhouette designed to hold its shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMinimal in appearance. Deliberate in construction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePRODUCT DNA\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 280 GSM heavyweight construction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Premium French Terry\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Relaxed fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Structured silhouette\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Short sleeves\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Crew neckline\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Reinforced construction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• ATHCULTURE branding \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFIT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for a relaxed ATHCULTURE fit. Select your regular size for the intended silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAGAINST THE HERD.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"ATHCULTURE","offers":[{"title":"S","offer_id":56225377911156,"sku":"AC-CFT-BLK-S","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":56225377943924,"sku":"AC-CFT-BLK-M","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":56225377976692,"sku":"AC-CFT-BLK-L","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":56225378009460,"sku":"AC-CFT-BLK-XL","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":56225378042228,"sku":"AC-CFT-BLK-XXL","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/6339\/3652\/files\/29bd9742-e24b-4767-95d5-cb4d5568619d.jpg?v=1788195427"},{"product_id":"core-fit-tee-white","title":"ATHCULTURE Core Fit Tee — White","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCORE FIT TEE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA heavyweight everyday essential built around structure, comfort and a relaxed silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstructed from premium 280 GSM French Terry, the ATHCULTURE Core Fit Tee delivers a substantial hand feel while maintaining clean lines and an understated athletic profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe white colourway brings a sharper, lighter expression to the same Core Fit construction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePRODUCT DNA\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 280 GSM heavyweight construction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Premium French Terry\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Relaxed fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Structured silhouette\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Short sleeves\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Crew neckline\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Premium stitching\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• ATHCULTURE branding \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFIT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for a relaxed ATHCULTURE fit. Choose your regular size for the intended silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAGAINST THE HERD.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"ATHCULTURE","offers":[{"title":"S \/ White","offer_id":56225705591156,"sku":"AC-CFT-WHT-S","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"M \/ White","offer_id":56225705623924,"sku":"AC-CFT-WHT-M","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"L \/ White","offer_id":56225705656692,"sku":"AC-CFT-WHT-L","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ White","offer_id":56225705689460,"sku":"AC-CFT-WHT-XL","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ White","offer_id":56225705722228,"sku":"AC-CFT-WHT-XXL","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/6339\/3652\/files\/e201688d-17f1-423d-b188-a8210102d905.jpg?v=1790802430"},{"product_id":"signature-track-pant-navy-ivory","title":"ATHCULTURE Signature Track Pant — Navy \/ Ivory","description":"\u003cp\u003e\u003cspan\u003eBuilt for movement with a relaxed, structured silhouette. 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The straight-leg construction gives the trouser a relaxed drape while maintaining a considered, premium shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Relaxed straight-leg fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Contrast ivory side panel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Elasticated waistband\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Adjustable external drawcord\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Secure zip pockets\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Embroidered ATHCULTURE branding\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed for training, travel and everyday wear \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFIT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for a relaxed fit. Choose your usual size for the intended ATHCULTURE silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAGAINST THE HERD.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"ATHCULTURE","offers":[{"title":"Navy \/ Ivory \/ S","offer_id":56225894924660,"sku":"AC-STP-NVI-S","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"Navy \/ Ivory \/ M","offer_id":56225894957428,"sku":"AC-STP-NVI-M","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"Navy \/ Ivory \/ L","offer_id":56225894990196,"sku":"AC-STP-NVI-L","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"Navy \/ Ivory \/ XL","offer_id":56225895022964,"sku":"AC-STP-NVI-XL","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"Navy \/ Ivory \/ XXL","offer_id":56225895055732,"sku":"AC-STP-NVI-XXL","price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/6339\/3652\/files\/RICH004_1.jpg?v=1790804458"},{"product_id":"signature-track-pant-black-sand","title":"ATHCULTURE Signature Track Pant — Black \/ Sand","description":"\u003cp\u003e\u003cspan\u003eBuilt around a relaxed athletic silhouette, the ATHCULTURE Signature Track Pant combines a deep black body with a contrasting sand side panel for a clean, distinctive finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for movement and everyday wear, the construction features an elasticated waistband, adjustable drawcord and secure zip pockets. The straight-leg profile gives the pant a relaxed drape while maintaining a structured, premium appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Relaxed straight-leg fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Contrast sand side panel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Elasticated waistband\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Adjustable external drawcord\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Secure zip pockets\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Embroidered ATHCULTURE branding\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed for training, travel and everyday wear \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFIT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for a relaxed fit. Choose your usual size for the intended ATHCULTURE silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAGAINST THE HERD.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"ATHCULTURE","offers":[{"title":"S \/ Black \/ Sand","offer_id":56225967964532,"sku":"AC-STP-BKS-S","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Black \/ Sand","offer_id":56225967997300,"sku":"AC-STP-BKS-M","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Black \/ Sand","offer_id":56225968030068,"sku":"AC-STP-BKS-L","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Black \/ Sand","offer_id":56225968062836,"sku":"AC-STP-BKS-XL","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Black \/ Sand","offer_id":56225968095604,"sku":"AC-STP-BKS-XXL","price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/6339\/3652\/files\/RICH005_1_bdaaf727-0ef6-485e-968a-888c2b4ce13c.jpg?v=1790805762"},{"product_id":"signature-script-track-pant-black","title":"ATHCULTURE Signature Script Track Pant — Black","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSIGNATURE SCRIPT TRACK PANT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA relaxed ATHCULTURE track pant defined by movement, proportion and signature detailing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned with a clean black base and ATHCULTURE script artwork running vertically along the leg, the silhouette combines an understated front profile with a distinctive graphic treatment from the side.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn elasticated waistband and adjustable drawcord provide everyday comfort, while the relaxed straight-leg construction creates a natural drape through movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePRODUCT DNA\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Relaxed straight-leg silhouette\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Signature ATHCULTURE script detailing\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Elasticated waistband\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Adjustable external drawcord\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Side pockets\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Clean black construction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed for training, travel and everyday movement\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFIT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned with a relaxed silhouette and full-length drape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAGAINST THE HERD.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"ATHCULTURE","offers":[{"title":"S \/ Black","offer_id":56225992540532,"sku":"AC-SSTP-BLK-S","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Black","offer_id":56225992573300,"sku":"AC-SSTP-BLK-M","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Black","offer_id":56225992606068,"sku":"AC-SSTP-BLK-L","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Black","offer_id":56225992638836,"sku":"AC-SSTP-BLK-XL","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Black","offer_id":56225992671604,"sku":"AC-SSTP-BLK-XXL","price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/6339\/3652\/files\/25999be5-b48b-4461-bbdc-1fe2f597ce73_f3d406bf-d78a-4976-85b8-923bf2842e4e.jpg?v=1790806579"}],"url":"https:\/\/athculture.com\/collections\/latest-drop.oembed","provider":"ATHCULTURE","version":"1.0","type":"link"}